Kickoff
We meet and greet, have an open discussion about the project, ask questions and try to understand as much as possible about this project. The aim of this step is to get a first feeling about what we can expect from working together and defining a scope and the needs that will be addressed in the next steps.
Benchmarking
Based on the information gathered in the previous step, we will scan the whole internet for useful references that can help us articulate a possible vision for the look and feel of the brand. The benchmarks can be good or bad and they can touch on different topics like branding, web design, motion, tone of voice, anything that we consider relevant. The aim here is to get a better understanding of what the brand should and should not be.
Research
Exploring the industry landscape and the market in which your brand should thrive. We will analyse relevant competitors and how they communicate.
Brand Strategy
We will define an initial brand strategy including Brand Vision, Brand Mission and Brand Goals, together with a Brand Archetype and Brand Positioning. These will serve as a guiding reference in the Design Exploration.
Design Exploration
We fuck around and find out. Getting our hands dirty and making a creative mess, building moodboards and sketching. We then clean up and pick the best options and put together a few possible design directions that we discovered in the process.
Design Presentation
We build an extensive presentation that explains the whole creative process, our key findings and the reasoning behind every design decision. We showcase up to 3 different design directions with mockups and simulations.
Design Iteration
Based on your feedback, we re-iterate and expand the chosen design direction. In case none of the directions is fitting the brand’s vision, we go back to the drawing board and sketch a new one based on the new findings.
Design Delivery
Once the design direction is approved, we wrap everything together into a Brand Styleguide (PDF, Figma or Google Slides format) and send you a Brand Pack including the brand assets (logos, fonts, illustration, icons, etc.) in different formats (SVG, PNG, JPG).
The Brand Styleguide content can include (but is not limited to):
Brand Strategy
mission, vision, goals
Logo Instructions
logo color usage, logo placement, logo safe area, logo variations, logo crimes, etc.
Colors
primary color palette, secondary color palette, color combos, color crimes
Typography
primary typeface, secondary typeface, typography styles, type combos, type crimes
Iconography
basic icon library with icon style guidelines
Illustration/imagery style
examples and breakdown of style guidelines
Brand in use
examples of good implementation of the brand elements
Social Media Basics
Profile pictures and covers for relevant social media platforms (Crunchbase, LinkedIn, GitHub, Instagram, X, Facebook, YouTube)
